The WordPress was established as a platform for blog content, but due to the constant changes in the digital world, it has been developed to turn into an alternative way to run a website and, as of recently, is also capable of being a tool for eCommerce solutions.
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Using a Content Management System (CMS) like WordPress isn’t a substitute for an effective SEO strategy. Whereas CMS gives you the benefits of saving time and aids in adhering to best practices, it is still important to exert appropriate efforts to rank your website on Google.
SEO can often get a little technical, but it doesn’t have to be like that. Learning a few WordPress SEO basics is enough to start optimising your site for that notable website traffic boost.
Improving Your Pages and Posts Using SEO in WordPress
After you familiarise yourself with the basics, figure out areas that need optimisation on your site to make a prominent difference in your rankings. And here are some elements to help you with that:
1. Keyword Research
Similar to other SEOs, identifying the search terms or keywords that are used to optimise your site’s content is very important. It is considered the first stage in every SEO project and can greatly affect your decision-making regarding on-page optimisation and site content.
2. Custom URLs for Pages and Posts and Optimised Page Headings
Instead of using lengthy default URLs, customising your URLs to what only needs to be emphasised will help with your website’s keyword optimisation. At the same time, having an optimised heading could serve as a way to provide context on what your page is about, which benefits both users and search engines.
3. Unique Meta Descriptions and Title Tags
Title tags inform users and search engines about your page and are considered crucial for rankings. You can rely on your keyword research to determine ways to optimise each of your webpage’s title tags.
Although meta descriptions no longer affect ranking factors directly, they still indirectly influence your website’s organic performance. Besides, changing meta descriptions can still benefit your brand.
4. Optimised File Names for Images
When uploading images to WordPress, it would be best to use optimised file names because this supplies context to a page and reflects what it shows.
If you intend for even better results, you can apply more advanced strategies using the best practices in applying SEO Company for WordPress sites, like:
Sort Your Contents Properly Using Categories and Tags
Organising your content into categories and tags makes it easier for you to manage your content and your users to find the content they are looking for. It also helps search engines to further understand the structure of your website and its content.
Optimise WordPress Comments
Comments are a strong manifestation of user engagement on your website, which means that they link back to your site and drive more traffic and thus better SEO. Meanwhile, take time to check if the comments are real and not spam. Some spammers comment with bad links, which could negatively affect your search rankings.
Optimise Your Website’s Speed and Performance
Having a slow loading site can impact your search engine rankings. Search engines like Google highlight fast loading websites in their results based on user experience data. So faster websites result in higher rankings in Google.
Safety and Security of Your Site
Google blacklists websites for phishing and malware, and it prevents the site from showing up in any searches. It is the reason why digital marketers should give the security of your site importance. Putting effort on SEO could easily go away once hackers compromise it.
By implementing these WordPress SEO best practices, you will see improved results in your website traffic and better SEO results to follow. But, if you can’t do it on your own, you can hire an SEO agency to do it for you.
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